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portada Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey
Type
Physical Book
Publisher
Author
Year
1993
Language
English
Pages
216
Format
Hardcover
ISBN
031328959x
ISBN13
9780313289590
Edition No.
1
Categories

Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey

Joseph C. Fisher (Author) · Praeger · Hardcover

Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey - Joseph C. Fisher

New Book Imported to Austria
Delivery: 31 Jul - 04 Aug Shipping: 4 to 5 business days.
115,17 €
Import costs and 10% VAT included in the price ✅
115,17 €

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Synopsis "Advertising, Alcohol Consumption, and Abuse: A Worldwide Survey "

An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, quasi-experiments, econometric studies, and evaluations of advertising restrictions and warning labels to determine how advertising works and affects human behavior.

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