Name: Advances in Advertising Research Xiv: Harder, Better, Faster, Stronger: Advertising and Communication Between Immediacy and Sustainability (European Advertising Academy)
SKU: 62353597
Price: 204.14 EUR
Availability: InStock
Author: Vignolles Alexandra,Waiguny Martin K. J.
ISBN: 9783658447120

portada Advances in Advertising Research Xiv: Harder, Better, Faster, Stronger: Advertising and Communication Between Immediacy and Sustainability (European Advertising Academy)

Advances in Advertising Research Xiv: Harder, Better, Faster, Stronger: Advertising and Communication Between Immediacy and Sustainability (European Advertising Academy)

Type

Physical Book

Publisher

Springer Gabler

Author

Vignolles Alexandra,Waiguny Martin K. J.

Language

English

Pages

281

Format

Hardcover

ISBN13

9783658447120

Edition No.

2024th

Advances in Advertising Research Xiv: Harder, Better, Faster, Stronger: Advertising and Communication Between Immediacy and Sustainability (European Advertising Academy)

Vignolles Alexandra,Waiguny Martin K. J. (Author) · Springer Gabler · Hardcover

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Synopsis "Advances in Advertising Research Xiv: Harder, Better, Faster, Stronger: Advertising and Communication Between Immediacy and Sustainability (European Advertising Academy)"

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership.

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Advances in Advertising Research Xiv: Harder, Better, Faster, Stronger: Advertising and Communication Between Immediacy and Sustainability (European Advertising Academy) - Vignolles Alexandra,Waiguny Martin K. J.

Synopsis "Advances in Advertising Research Xiv: Harder, Better, Faster, Stronger: Advertising and Communication Between Immediacy and Sustainability (European Advertising Academy)"

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