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portada Advances in Advertising Research (Vol. XII). Communicating, Designing and Consuming Authenticity and Narrative
Type
Physical Book
Publisher
Author
Year
2023
Language
English
Pages
376
Format
Paperback
Dimensions
21x14.8x2.1 cm
ISBN13
9783658404307

Advances in Advertising Research (Vol. XII). Communicating, Designing and Consuming Authenticity and Narrative

Alexandra Vignolles;Martin K.j. Waiguny (Author) · Springer Gabler · Paperback

Advances in Advertising Research (Vol. XII). Communicating, Designing and Consuming Authenticity and Narrative - Alexandra Vignolles;Martin K.J. Waiguny

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Synopsis "Advances in Advertising Research (Vol. XII). Communicating, Designing and Consuming Authenticity and Narrative"

This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.

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