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portada The roi of Pricing: Measuring the Impact and Making the Business Case
Type
Physical Book
Publisher
Author
Language
English
Pages
220
Format
Hardcover
ISBN13
9780415833790
Edition No.
1

The roi of Pricing: Measuring the Impact and Making the Business Case

Liozu Stephan,Hinterhuber Andreas (Author) · Routledge · Hardcover

The roi of Pricing: Measuring the Impact and Making the Business Case - Liozu Stephan,Hinterhuber Andreas

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Synopsis "The roi of Pricing: Measuring the Impact and Making the Business Case"

This book is the first to outline contemporary theories and best practices of documenting pricing ROI and making the case for pricing investments. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on performance. This ground breaking book will enlighten students and specialists of marketing and sales, pricing managers and executives alike.

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The book is written in English.

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The binding of this edition is Hardcover.

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