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portada The Fourth P: Advertising and Personal Selling
Type
Physical Book
Publisher
Author
Language
English
Pages
432
Format
Hardcover
Dimensions
22.9x15.2x2.4 cm
ISBN13
9781636515816

The Fourth P: Advertising and Personal Selling

Jacoby, Jacob; Publishers, Vibrant (Author) · Vibrant Publishers · Hardcover

The Fourth P: Advertising and Personal Selling - Jacoby, Jacob; Publishers, Vibrant

New Book Imported to Austria
Delivery: 30 Nov - 02 Dec Shipping: 5 to 6 business days.
133,88 €
Import costs and 10% VAT included in the price ✅
133,88 €

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Synopsis "The Fourth P: Advertising and Personal Selling"

The Fourth P: Advertising and Personal Selling by Jacob Jacoby explores the critical role that advertising and personal selling play in the marketing mix, alongside the traditional elements of product, price, and place. This book examines the evolution of advertising strategies and personal selling techniques that influence consumer decisions. Jacoby delves into how these two components interact with one another and shape consumer perceptions and behaviors. By combining theory with practical insights, Jacoby illustrates how advertising and personal selling create a cohesive approach to driving customer engagement and sales. The book also explores the psychological mechanisms behind consumer responses to advertising campaigns and personal selling efforts, offering valuable insights for marketers looking to refine their strategies. A vital read for professionals in marketing and sales, this book provides a deep understanding of the importance of communication in building brand loyalty and influencing purchasing decisions.

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The book is written in English.

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The binding of this edition is Hardcover.

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