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portada Marketing
Type
Physical Book
Language
English
Format
Paperback
ISBN13
9788214517088

Marketing

William Pride;O. C. Ferrell (Author) · South-Western College Pub · Paperback

Marketing - William Pride;O. C. Ferrell

New Book Imported to Austria
Delivery: 16 Feb - 23 Feb Shipping: 59 to 63 business days.
314,03 €
Import costs and 10% VAT included in the price ✅
314,03 €

Synopsis "Marketing"

See how marketing shapes the brands, products, and experiences you encounter every day. Pride and Ferrell’s “Marketing,” 22nd Edition helps you build real-world marketing skills through engaging examples, current trends, and hands-on activities. Explore topics such as AI, digital and global marketing, social media, and sustainability while learning how businesses connect with customers and solve marketplace challenges. Interactive cases, career-focused features, and Marketing Plan in Action activities help you apply what you learn and develop the critical-thinking, communication, and problem-solving skills employers value. With Cengage’s learning platform, MindTap, you’ll benefit from guided AI-powered support, interactive learning tools, video-based assignments, and real-time feedback ― making it easier to understand concepts, stay engaged, and prepare for success in your coursework and future career. Read more

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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.

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