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portada Managing Sustainable Business: An Executive Education Case and Textbook
Type
Physical Book
Publisher
Author
Language
English
Pages
682
Format
Paperback
Dimensions
23.4x15.6x3.7 cm
Weight
1.00 kg.
ISBN13
9789402416343
Categories

Managing Sustainable Business: An Executive Education Case and Textbook

Lenssen, Gilbert G. ; Smith, N. Craig (Author) · Springer · Paperback

Managing Sustainable Business: An Executive Education Case and Textbook - Lenssen, Gilbert G. ; Smith, N. Craig

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Synopsis "Managing Sustainable Business: An Executive Education Case and Textbook"

The case studies reflect the complexity, ambivalence and uncertainty of real managerial life "in the trenches"The cases are framed from the premise that no business can be sustainable without being profitable and delivering competitive returns on investmentThey offer insights how sustainable profitability can be enhanced by integrating context issues into the business modelThe texts give useful background information and framing written for managers. They are easy accessible without reducing the complexity of the issues at hand. References for further reading are provided for each partThe entire book can be used as a course book for an executive education module Per part, a few case studies can be selected. Each part is introduced by setting out the key concepts and challenges. The opening chapter "Managing Sustainable Business in a Global Context" can be used as a preparatory reading to the moduleABIS, The Academy of Business in Society provides a space on its website supporting this book with open access for course leaders

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