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portada Machiavelli, Marketing and Management: Revisited
Type
Physical Book
Publisher
Author
Language
English
Pages
254
Format
Paperback
ISBN13
9781032943305

Machiavelli, Marketing and Management: Revisited

Phil Harris; Andrew Lock; Patricia Rees (Author) · Routledge Chapman Hall · Paperback

Machiavelli, Marketing and Management: Revisited - Phil Harris; Andrew Lock; Patricia Rees

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Synopsis "Machiavelli, Marketing and Management: Revisited"

This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing, and political thought and highlights their particular relevance to the manager and policymaker today. By bringing together contributions from authors, both academic and practitioner, this book addresses a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles.The volume covers a wide range of topics, including modern management and leadership, public affairs, technology, marketing, populist and fascist governments, and strategic corporate philanthropy.Machiavelli, Marketing and Management: Revisited will be of great interest to all practitioners, students, and scholars of management, marketing, political science, and public affairs.

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The binding of this edition is Paperback.

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