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portada Key Concepts in Marketing
Key Concepts in MarketingKey Concepts in MarketingKey Concepts in Marketing
Type
Physical Book
Author
Publisher
Language
English
Pages
232
Format
Paperback
Dimensions
20.8x14.5x1.5 cm
Weight
0.29 kg.
ISBN
1847874991
ISBN13
9781847874993
Categories

Key Concepts in Marketing

Jim Blythe (Author) · Sage Publishing · Paperback

Key Concepts in Marketing - Blythe, Jim

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Synopsis "Key Concepts in Marketing"

Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises of: -Definition-Summary-Broader discussion -Examples and illustrations-Key literature and further readingIntroductory chapters serve to situate and introduce the topics.

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