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portada Insurance Marketing: Focus on Services and Client Relationships
Type
Physical Book
Publisher
Author
Language
English
Pages
264
Format
Hardcover
ISBN13
9798887156279

Insurance Marketing: Focus on Services and Client Relationships

Stone, Michael (Author) · Oryson Press · Hardcover

Insurance Marketing: Focus on Services and Client Relationships - Stone, Michael

Cheaper New Book Imported to Austria
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Synopsis "Insurance Marketing: Focus on Services and Client Relationships"

Insurance Marketing: Focus on Services and Client Relationships addresses the complex and dynamic landscape of the insurance industry, a vital sector for individual and societal financial well-being. Marketing insurance services presents unique challenges, including navigating stringent regulatory frameworks, intense competitive dynamics, and the inherent intangibility of the product. Building and maintaining consumer trust amidst evolving market environments and diverse customer needs are paramount for success in this essential domain. This comprehensive volume delves into fundamental insurance concepts, the broader marketing environment, and the specific regulatory aspects of health insurance. It explores competitive strategies, practical marketing challenges, and the pivotal role of relationship marketing in fostering client loyalty. The book further examines evolving distribution channels, direct and digital marketing strategies, and the specialized field of microinsurance. It also applies the traditional marketing mix and discusses market segmentation and positioning, alongside specific approaches for critical illness insurance. This book is an indispensable resource for students, researchers, and professionals seeking a deeper understanding of insurance marketing.

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The book is written in English.

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The binding of this edition is Hardcover.

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