Hallo! Tracked shipping to Austria with Delivery Duty Paid for just €3.99  

Ship to
Austria
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Innovation in Pricing: Contemporary Theories and Best Practices
Type
Physical Book
Publisher
Author
Language
English
Pages
406
Format
Paperback
Dimensions
22.6x15x2.8 cm
Weight
0.57 kg.
ISBN13
9781138738270
Edition No.
0002
Categories

Innovation in Pricing: Contemporary Theories and Best Practices

Hinterhuber, Andreas ; Liozu, Stephan (Author) · Routledge · Paperback

Innovation in Pricing: Contemporary Theories and Best Practices - Hinterhuber, Andreas ; Liozu, Stephan

New Book Imported to Austria
Delivery: 27 Nov - 01 Dec Shipping: 4 to 5 business days.
115,42 €
Import costs and 10% VAT included in the price ✅
115,42 €

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Innovation in Pricing: Contemporary Theories and Best Practices"

Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the first edition of this groundbreaking book.This new edition of Innovation in Pricing builds on the success of the first, examining the ways in which pricing innovation can drive profits through cutting-edge academic research and best practice case studies from leading academics, business practitioners and consultants in pricing. The second edition has been fully revised and updated according to the latest developments in pricing, with: revisions to all chapters new chapters, including a chapter on business model and pricing model innovation a new introduction that makes explicit just what strategic pricing can do for your organization. This book is the only book dedicated to innovation in pricing and is an essential read for business executives, innovation managers and pricing managers wishing to treat innovation in pricing as seriously as they treat product, service or business model innovation. It is also valuable supplementary reading for advanced students of marketing and sales.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews