Name: Hospitality Sales and Marketing: An Evolutionary Journey with Howard Feiertag
Price: 179.15 EUR
Availability: InStock
Author: Feiertag, Howard
ISBN: 9781771887892

portada Hospitality Sales and Marketing: An Evolutionary Journey with Howard Feiertag

Hospitality Sales and Marketing: An Evolutionary Journey with Howard Feiertag

Type

Physical Book

Author

Howard Feiertag

Publisher

Apple Academic Press

Year

2019

Language

English

Pages

684

Format

Hardcover

Dimensions

24.4 x 19.3 x 4.1 cm

Weight

1.45 kg.

ISBN13

9781771887892

Edition No.

Synopsis "Hospitality Sales and Marketing: An Evolutionary Journey with Howard Feiertag"

Grouped by general topic, this collection of the best "Sales Clinic" columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality sales from the pre-technology era (when knowing how to use a typewriter was a must) to today's reliance on digital technology, rediscovering that many of the old techniques that are still applicable today.

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Synopsis "Hospitality Sales and Marketing: An Evolutionary Journey with Howard Feiertag"

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