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portada Game Theory: Because the Market Doesn't Sit Still
Type
Physical Book
Publisher
Author
Language
English
Pages
94
Format
Paperback
Dimensions
22.9x15.2x0.7 cm
ISBN13
9781956688689

Game Theory: Because the Market Doesn't Sit Still

Donnelly, Mark D. (Author) · Rock / Paper / Safety Scissors · Paperback

Game Theory: Because the Market Doesn't Sit Still - Donnelly, Mark D.

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Synopsis "Game Theory: Because the Market Doesn't Sit Still"

Most marketing strategies don't fail because they're wrong. They fail because someone else reacts.Game Theory: Because the Market Doesn't Sit Still is a sharp, accessible guide to strategic thinking in markets where competitors adapt, customers learn, and incentives quietly shape behavior. Drawing on the core ideas of game theory, behavioral economics, and organizational behavior, this book explains why smart strategies so often produce predictable surprises.Written in a graybeard, whiteboard-first voice, the book avoids equations and academic jargon in favor of clarity, humor, and hard-earned insight. It explores how signals, incentives, credibility, reputation, and repetition shape outcomes over time, and why "best practice" often traps entire industries in comfortable stalemates.This book is for marketers, strategists, and leaders who want strategies that hold up after the market responds. It's not about clever tricks or quick wins. It's about thinking one move further than the room - and designing strategies that still make sense when other people get their turns.

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