Name: Creative Marketing: An Extended Metaphor for Marketing in a New Age
SKU: 59183499
Price: 123.88 EUR
Availability: InStock
Author: Fillis, I. ; Rentschler, R.
ISBN: 9781349521081

portada Creative Marketing: An Extended Metaphor for Marketing in a New Age

Creative Marketing: An Extended Metaphor for Marketing in a New Age

Type

Physical Book

Author

I. Fillis

R. Rentschler

Publisher

Palgrave MacMillan

Language

English

Pages

161

Format

Paperback

Dimensions

21.6x14x1 cm

Weight

0.21 kg.

ISBN13

9781349521081

Synopsis "Creative Marketing: An Extended Metaphor for Marketing in a New Age"

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention. Creative Marketing gets back to how best to support individuals as well as small, medium and micro-enterprises through new marketing approaches.

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Creative Marketing: An Extended Metaphor for Marketing in a New Age - Fillis, I. ; Rentschler, R.

Synopsis "Creative Marketing: An Extended Metaphor for Marketing in a New Age"

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