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portada Brand Avatar: Translating Virtual World Branding Into Real World Success
Type
Physical Book
Author
Publisher
Language
English
Pages
187
Format
Paperback
Dimensions
23.4x15.6x1.1 cm
Weight
0.29 kg.
ISBN13
9781349299997
Categories

Brand Avatar: Translating Virtual World Branding Into Real World Success

Kenneth A. Loparo (Author) · Palgrave MacMillan · Paperback

Brand Avatar: Translating Virtual World Branding Into Real World Success - Loparo, Kenneth A.

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Synopsis "Brand Avatar: Translating Virtual World Branding Into Real World Success"

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

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The book is written in English.

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The binding of this edition is Paperback.

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