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portada Internal Branding (in Italian)
Type
Physical Book
Publisher
Author
Language
Italian
Pages
96
Format
Paperback
ISBN13
9786208147792

Internal Branding (in Italian)

Uma Venkatachalam (Author) · Edizioni Sapienza · Paperback

Internal Branding (in Italian) - Uma Venkatachalam

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Synopsis "Internal Branding (in Italian)"

Questa ricerca si basa sull'analisi dell'impatto dell'Internal Branding sull'impegno organizzativo e sul comportamento di sostegno al marchio, con particolare riferimento ai negozi al dettaglio. Lo studio è stato condotto tra i clienti interni (dipendenti) dei negozi al dettaglio. Lo studio dimostra che l'Internal Branding ha un'influenza positiva sulla costruzione dell'impegno organizzativo e del comportamento di supporto al marchio da parte dei dipendenti. Dimostra che l'Internal Branding svolge un ruolo vitale nei negozi al dettaglio.

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In what language is the book written?

The book is written in Italian.

What is the format of this book?

The binding of this edition is Paperback.

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