Name: Winning the Global tv News Game
SKU: 56098413
Price: 154.66 EUR
Availability: InStock
Author: Johnston Carla Brooks

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Type

Physical Book

Publisher

Routledge

Author

Johnston Carla Brooks

Language

English

Pages

344

Format

Hardcover

ISBN13

9781032607757

Edition No.

Winning the Global tv News Game

Johnston Carla Brooks (Author) · Routledge · Hardcover

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Synopsis "Winning the Global tv News Game"

Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry-consumer relationship. It's a marketing approach - focusing on regional markets across the globe, looking at industry players and the hardware they had put in place.

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Winning the Global tv News Game - Johnston Carla Brooks

Synopsis "Winning the Global tv News Game"

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