Name: Twenty ads That Shook the Worl
SKU: 1627383
Price: 27.18 EUR
Availability: InStock
Author: James B. Twitchell
ISBN: 9780609807231

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Type

Physical Book

Publisher

Random House Usa Inc

Author

James B. Twitchell

Year

2001

Language

English

Pages

236

Format

Paperback

Weight

ISBN

0609807234

ISBN13

9780609807231

Synopsis "Twenty ads That Shook the Worl "

James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.

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Twenty ads That Shook the Worl - James B. Twitchell

Synopsis "Twenty ads That Shook the Worl "

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