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portada Trademark Valuation: A Tool For Brand Management, 2Nd Edition
Type
Physical Book
Author
Publisher
Topic
Intellectual Property, Licensing
Collection
Us P & D
Language
English
Pages
368
Format
Hardcover
Dimensions
26.1x18.5x3.2 cm
Weight
0.76 kg.
ISBN
1118245261
ISBN13
9781118245262
Edition No.
0002
Categories

Trademark Valuation: A Tool For Brand Management, 2Nd Edition

Gordon V. Smith (Author) · Susan M. Richey (Author) · Wiley · Hardcover

Trademark Valuation: A Tool For Brand Management, 2Nd Edition - Smith, Gordon V. ; Richey, Susan M.

New Book Imported to Austria
Delivery: 17 Nov - 19 Nov Shipping: 6 to 7 business days.
95,45 €
Import costs and 10% VAT included in the price ✅
95,45 €

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Synopsis "Trademark Valuation: A Tool For Brand Management, 2Nd Edition"

A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition. Considers methods to determine the real value of your trademark and exploit its full potential Offers dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations Communicates complex legal and financial concepts, terms, principles, and practices in plain English Discusses GATT, NAFTA, emerging markets, and other international trademark considerations

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The binding of this edition is Hardcover.

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