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portada The Routledge Companion to Arts Marketing
Type
Physical Book
Publisher
Author
Year
2018
Language
English
Pages
444
Format
Paperback
Dimensions
24.6x17.5x2.5 cm
Weight
0.77 kg.
ISBN13
9781138385740
Edition No.
1
Categories

The Routledge Companion to Arts Marketing

O'reilly, Daragh ; Rentschler, Ruth ; Kirchner, Theresa (Author) · Routledge · Paperback

The Routledge Companion to Arts Marketing - O'Reilly, Daragh ; Rentschler, Ruth ; Kirchner, Theresa

New Book Imported to Austria
Delivery: 03 Dec - 07 Dec Shipping: 13 to 14 business days.
98,89 €
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98,89 €

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Synopsis "The Routledge Companion to Arts Marketing"

The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets.The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.

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