This book28 x 21.6 x 1.2 cm11.02 x 8.5 x 0.47 in
Ship to
Austria
Select your country
Americas
Argentina
Brazil
Canada
Chile
Colombia
Costa Rica
Dominican Republic
Ecuador
El Salvador
Mexico
Peru
U.S.A.
Uruguay
Europe
Austria
Belgium
Croatia
Czech Republic
Denmark
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Latvia
Malta
Netherlands
Norway
Poland
Portugal
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
United Kingdom
Rest of the world
The Emotional Commerce Economy. Why Consumers Buy Comfort, Identity, Belonging, and Mood Relief Instead of Products
Emmeric Vale
The Emotional Commerce Economy. Why Consumers Buy Comfort, Identity, Belonging, and Mood Relief Instead of Products
Emmeric Vale (Author) · Independently published · Paperback
The Emotional Commerce Economy. Why Consumers Buy Comfort, Identity, Belonging, and Mood Relief Instead of Products
Emmeric Vale
This thoughtful guide reframes commerce around what people actually seek when they buy, not just what a product does. It shows how purchases are shaped by comfort, identity, belonging, and mood relief, and explains how brands can design, message, and measure around those emotional outcomes with greater clarity.
Rather than treating features as the center of the buying decision, the book shows how to translate technical details into real human value. It blends psychology, customer research, offer design, channel strategy, and performance measurement into a practical framework for modern marketing and commerce teams.
What you will learnHow emotional value differs from functional value, and why it drives buying behaviorHow comfort purchases reduce stress, effort, and uncertaintyHow identity purchases help people express who they are, or want to beHow belonging and social proof shape trust, referrals, and community loyaltyHow mood relief influences timing, context, and purchase decisionsHow to turn product specs into benefit statements that feel believable and usefulHow to research emotional drivers through interviews, reviews, surveys, and support dataHow to design offers, pricing, onboarding, and service recovery around emotional jobsHow to keep messaging consistent across search, social, email, retail, and supportHow to measure emotional performance without relying on vague assumptionsWhy it mattersCustomers rarely buy in a purely rational way. They choose the option that feels safer, more reassuring, more fitting, more social, or more uplifting. This book helps readers understand those deeper motives and build commerce experiences that respond to them with precision instead of guesswork.
It is especially useful for marketers, product leaders, founders, copywriters, e-commerce teams, and customer experience professionals who want to improve conversion, loyalty, and brand trust by speaking to the real reason people spend.
Inside the bookA clear model of emotional commerce and the jobs products are hired to doPractical chapters on comfort, identity, belonging, and mood reliefMethods for customer research and emotional segmentationGuidance on offer structures, messaging, visuals, and channel consistencyTools for evaluation, team alignment, and implementationCase-based patterns that make the framework easy to applyA grounded resource for anyone who wants to build offers people not only need, but genuinely feel good choosing.
Do you have a question about the book? Login to be able to add your own question.