Name: The Effects of City Brand Image on City Brand Recognition and Loyalty
SKU: 54708522
Price: 42.46 EUR
Availability: InStock
Author: Kim, Do-Heon
ISBN: 9786139850624

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Type

Physical Book

Author

Do-Heon Kim

Publisher

LAP Lambert Academic Publishing

Language

English

Pages

Format

Paperback

Dimensions

22.9x15.2x0.3 cm

Weight

0.09 kg.

ISBN13

9786139850624

Synopsis "The Effects of City Brand Image on City Brand Recognition and Loyalty "

Competition among cities in world is rapidly shifting from competition of production factors such as labor costs and quality of raw materials to competition between consumption factors such as quality of life, settlement environment, culture, and place. The entry into the era of competition between consumption factors is not only attracting investment for strengthening city competitiveness, but also actively inducing urban image reconstruction and new image making. Therefore, various studies related to urban marketing are being carried out. The object of this study is to investigate the effect of city brand image on city brand recognition and city loyalty based on the questionnaire of external citizens about Changwon city.

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The Effects of City Brand Image on City Brand Recognition and Loyalty - Kim, Do-Heon

Synopsis "The Effects of City Brand Image on City Brand Recognition and Loyalty "

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