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portada The Carrefour Symbol: Whether you Realise its Meaning or not
Type
Physical Book
Publisher
Author
Language
English
Pages
52
Format
Paperback
ISBN13
9786208404826

The Carrefour Symbol: Whether you Realise its Meaning or not

Rogério Luiz Da Silveira Fraga (Author) · Our Knowledge Publishing · Paperback

The Carrefour Symbol: Whether you Realise its Meaning or not - Rogério Luiz Da Silveira Fraga

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Synopsis "The Carrefour Symbol: Whether you Realise its Meaning or not"

The research that gave rise to this book evaluates whether it is possible to improve the perception of the meaning of a symbol constructed through the conscious use of the Gestalt Law of Closure, taking the Carrefour brand symbol as the object of study. Through the redesign of the symbol and a field survey, the work tries to reveal the interviewees' perception of the original symbol and the proposed redesign.

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The book is written in English.

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The binding of this edition is Paperback.

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