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portada scenarios,the art of strategic conversation
scenarios,the art of strategic conversationscenarios,the art of strategic conversationscenarios,the art of strategic conversationscenarios,the art of strategic conversation
Type
Physical Book
Author
Publisher
Language
English
Pages
356
Format
Hardcover
Dimensions
23.5x15.9x2.7 cm
Weight
0.68 kg.
ISBN
0470023686
ISBN13
9780470023686
Edition No.
0002
Categories

scenarios,the art of strategic conversation

Kees Van Der Heijden (Author) · Wiley · Hardcover

scenarios,the art of strategic conversation - Van Der Heijden, Kees

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Synopsis "scenarios,the art of strategic conversation"

Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the 'strategic conversation'. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it far more practical and accessible, and in doing so gives you the tools you need to set out and negotiate a successful future course for your organization in the face of significant uncertainty.

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