Name: rethinking the media audience: the new agenda
SKU: 18867087
Price: 363.44 EUR
Availability: InStock
Author: Alasuutari, Pertti
ISBN: 9780761950707

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rethinking the media audience: the new agenda

Type

Physical Book

Illustrated by

Pertti Alasuutari

Publisher

Sage Publishing

Author

Alasuutari, Pertti

Year

1999

Language

English

Pages

224

Format

Hardcover

Dimensions

23.9x15.4x1.9 cm

Weight

0.50 kg.

ISBN

0761950702

ISBN13

9780761950707

Synopsis "rethinking the media audience: the new agenda"

Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life. Only this new agenda, they suggest, can adequately account for our ubiquitous, highly reflexive, participation in modern media culture. Offering a thorough survey of audience research this volume also offers a provocative pointer to future directions and trends in reception research and qualitative analysis.

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rethinking the media audience: the new agenda - Alasuutari, Pertti

Synopsis "rethinking the media audience: the new agenda"

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