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portada Retail and Marketing Channels (Rle Retailing and Distribution)
Type
Physical Book
Publisher
Author
Language
English
Pages
352
Format
Paperback
ISBN13
9780415754330
Edition No.
1

Retail and Marketing Channels (Rle Retailing and Distribution)

Srinivas Reddy (Editor) Luca Pellegrini (Editor) (Author) · Routledge · Paperback

Retail and Marketing Channels (Rle Retailing and Distribution) - Srinivas Reddy (Editor) Luca Pellegrini (Editor)

New Book Imported to Austria
Delivery: 25 Nov - 27 Nov Shipping: 13 to 14 business days.
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Synopsis "Retail and Marketing Channels (Rle Retailing and Distribution)"

Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries.This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels.First published 1989.

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