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portada Relationship Banking: Kundenbeziehungen Profitabler Gestalten (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
270
Format
Paperback
ISBN13
9783322826091
Edition No.
1
Categories

Relationship Banking: Kundenbeziehungen Profitabler Gestalten (in German)

Bernet, Beat ; Held, Peter (Author) · Gabler Verlag · Paperback

Relationship Banking: Kundenbeziehungen Profitabler Gestalten (in German) - Bernet, Beat ; Held, Peter

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Synopsis "Relationship Banking: Kundenbeziehungen Profitabler Gestalten (in German)"

Mit der dramatisch steigenden Wettbewerbsintensität in der Finanzbranche wird Relationship Banking zu einem strategischen Erfolgsfaktor für Banken. Kundenbeziehungsmanagement, eine kundenbindungsorientierte Ressourcenallokation, motivierte Mitarbeiter und ein noch professionelleres Marketing sind gefordert. Mit konkreten Handlungsoptionen, Konzepten zur notwendigen Infrastruktur im Bereich Marketingdatenbanken und Scoringsystemen und Kundenloyalitätsprogrammen verspricht deshalb "Relationship Banking" einen hohen Nutzen für das strategische Kundenmanagement.

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The book is written in German.

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The binding of this edition is Paperback.

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