Name: Purple Cow, New Edition: Transform Your Business by Being Remarkable
SKU: 3134729
Price: 30.69 EUR
Availability: InStock
Author: Seth Godin
ISBN: 9781591843177

portada Purple Cow, New Edition: Transform Your Business by Being Remarkable

Purple Cow, New Edition: Transform Your Business by Being Remarkable

Type

Physical Book

Author

Seth Godin

Publisher

Portfolio

Year

2009

Language

English

Pages

224

Format

Hardcover

Dimensions

18x13.5x2.3 cm

Weight

0.28 kg.

ISBN

9781591843177

ISBN13

9781591843177

Synopsis "Purple Cow, New Edition: Transform Your Business by Being Remarkable"

The cult classic that revolutionized marketing by teaching businesses that you're either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

Seth Godin

(Author)

View Author's Page

Seth Godin is the author of eighteen international bestsellers, including Purple Cow and Tribes, which have changed the way we understand marketing, leadership, and the way ideas are spread. His books have sold millions of copies worldwide and have topped the rankings on Amazon, Business Week, or The New York Times

He is also the founder of the platforms Yoyodine and Squidoo, and a successful entrepreneur as well as a renowned speaker. His blog is among the top hundred most popular in the world and is considered a benchmark in the field of marketing and communication.

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