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portada promoting nonprofit organizations: a reputation management approach
Type
Physical Book
Author
Publisher
Year
2013
Language
English
Pages
248
Format
Hardcover
Dimensions
23.4x15.5x1.8 cm
Weight
0.45 kg.
ISBN
0415899265
ISBN13
9780415899260
Categories

promoting nonprofit organizations: a reputation management approach

Ruth Ellen Kinzey (Author) · Routledge · Hardcover

promoting nonprofit organizations: a reputation management approach - Kinzey, Ruth Ellen

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Synopsis "promoting nonprofit organizations: a reputation management approach"

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit's reputation. The ways in which businesses - both for-profit and not-for-profit - communicate with customers has changed dramatically in recent years. Coupled with economic uncertainty, nonprofits have had to adopt a leaner operational mode, further underlining the need for organizations to take advantage of all the promotion strategies available to them.This book: Discusses why public relations and reputation management go hand-in-hand with marketing efforts Offers a step-by-step guide to develop a public relations strategy Considers the importance of nonprofit sustainable citizenship Provides tips for reputation enhancement using a range of tools, such as social media and board ambassadorship Guides the reader in developing a reputation approach to crisis communication management Highly practical in its approach, this book is a great guide for students in public relations and nonprofit management courses, as well as for professionals seeking to enhance the success of their nonprofit organization.

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