Name: Permission Marketing: Turning Strangers Into Friends and Friends Into Customers: Strangers Into Friends Into Customers
SKU: 1584031
Price: 35.89 EUR
Availability: InStock
Author: Seth Godin
ISBN: 9780684856360

portada Permission Marketing: Turning Strangers Into Friends and Friends Into Customers: Strangers Into Friends Into Customers

Permission Marketing: Turning Strangers Into Friends and Friends Into Customers: Strangers Into Friends Into Customers

Type

Physical Book

Author

Seth Godin

Publisher

Simon and Schuster

Year

1999

Language

English

Pages

256

Format

Hardcover

Dimensions

19.6x14.7x2.5 cm

Weight

0.31 kg.

ISBN

0684856360

ISBN13

9780684856360

Edition No.

Synopsis "Permission Marketing: Turning Strangers Into Friends and Friends Into Customers: Strangers Into Friends Into Customers "

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"--the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity--time--Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

Seth Godin

(Author)

View Author's Page

Seth Godin is the author of eighteen international bestsellers, including Purple Cow and Tribes, which have changed the way we understand marketing, leadership, and the way ideas are spread. His books have sold millions of copies worldwide and have topped the rankings on Amazon, Business Week, or The New York Times

He is also the founder of the platforms Yoyodine and Squidoo, and a successful entrepreneur as well as a renowned speaker. His blog is among the top hundred most popular in the world and is considered a benchmark in the field of marketing and communication.

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