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portada Organizational innovation for competitive advantage
Type
Physical Book
Author
Publisher
Language
English
Pages
52
Format
Paperback
Dimensions
22.9x15.2x0.3 cm
Weight
0.09 kg.
ISBN13
9786207294077
Categories

Organizational innovation for competitive advantage

Patricia Aguilar Talamante (Author) · José Alfredo Heredia Bustamante (Author) · Alma Brenda Leyva Carreras (Author) · Our Knowledge Publishing · Paperback

Organizational innovation for competitive advantage - Heredia Bustamante, José Alfredo ; Leyva Carreras, Alma Brenda ; Aguilar Talamante, Patricia

New Book Imported to Austria
Delivery: 27 Nov - 01 Dec Shipping: 13 to 14 business days.
60,54 €
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60,54 €

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Synopsis "Organizational innovation for competitive advantage"

This research is descriptive-correlational in design, and its objective is to determine, based on the opinion of SME entrepreneurs in Hermosillo, Sonora, whether the development of innovation strategies used in the management of their businesses generates business competitiveness. The results obtained show that SME entrepreneurs develop strategies with the objective of attracting and keeping their customers through product innovation and good customer service, thus achieving competitive advantages. In conclusion, the entrepreneurs are aware that the dynamics of change that is currently being generated in companies requires that entrepreneurs implement innovation strategies within their management processes to generate business competitiveness.

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