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portada Mass Customization als Wettbewerbsstrategie in der Finanzdienstleistungsbranche de Schloten(Springer pg) (in German)
Type
Physical Book
Publisher
Author
Language
German
Pages
360
Format
Paperback
ISBN13
9783834910981

Mass Customization als Wettbewerbsstrategie in der Finanzdienstleistungsbranche de Schloten(Springer pg) (in German)

Schloten Peter,Betsch Prof Dr Dr Oskar (Author) · Springer Pg · Paperback

Mass Customization als Wettbewerbsstrategie in der Finanzdienstleistungsbranche de Schloten(Springer pg) (in German) - Schloten Peter,Betsch Prof Dr Dr Oskar

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Synopsis "Mass Customization als Wettbewerbsstrategie in der Finanzdienstleistungsbranche de Schloten(Springer pg) (in German)"

Peter Thomas entwickelt eine umfassende Adaption des Mass-Customization Konzepts auf das Retailgeschäft der Finanzdienstleistungsbranche und zeigt, wie die Umsetzung einer Mass Customization unter Berücksichtigung der Eigenarten von Finanzdienstleistungen erfolgen kann.

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The book is written in German.

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The binding of this edition is Paperback.

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