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portada marketing 3.0
Type
Physical Book
Author
Publisher
Language
English
Pages
208
Format
Hardcover
Dimensions
22.9 x 16.0 x 2.0 cm
Weight
0.39 kg.
ISBN
9780470598825
ISBN13
9780470598825
Categories

marketing 3.0

Philip Kotler (Author) · Hermawan Kartajaya (Author) · Iwan Setiawan (Author) · Wiley · Hardcover

marketing 3.0 - Philip Kotler

4 estrellas - de un total de 5 estrellas 1 review
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Synopsis "marketing 3.0"

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
Philip Kotler
  (Author)
View Author's Page
Philip Kotler (n. 1931) es un economista y profesor estadounidense, considerado una de las máximas autoridades mundiales en mercadotecnia. Doctorado en Economía por el MIT y con estudios en la Universidad de Chicago y Harvard, ha ejercido gran parte de su carrera en la Kellogg School of Management de la Northwestern University. Su visión ha transformado la disciplina del marketing, pasando de un enfoque meramente comercial a una perspectiva integral que incluye la responsabilidad social, la sostenibilidad y la innovación tecnológica.

Autor de más de sesenta libros, entre los que destaca Marketing 6.0, Kotler ha introducido conceptos que hoy son pilares de la gestión empresarial, como el marketing social, el marketing 3.0 y la importancia del valor compartido. Su obra ha sido traducida a decenas de idiomas y utilizada como referencia académica en todo el mundo, consolidándolo como un pensador clave en la evolución del marketing contemporáneo.
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Customers reviews

Marco Falck Friday, August 05, 2011

Un buen libro expuesto desde la perspectiva de un guru y expone una realidad con con ejemplos de estrategias que pueden ser utilizadas para reforzar la marca. Lo recomiendo.

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The book is written in English.

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The binding of this edition is Hardcover.

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