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portada Managing (E)Business Transformation: A Global Perspective
Type
Physical Book
Publisher
Author
Year
2004
Language
English
Pages
461
Format
Paperback
Weight
2.02
ISBN
9781403936042
ISBN13
9781403936042
Edition No.
2004
Categories

Managing (E)Business Transformation: A Global Perspective

Ali Farhoomand; M. Lynne Markus; Guy Gable (Author) · Palgrave · Paperback

Managing (E)Business Transformation: A Global Perspective - Ali Farhoomand; M. Lynne Markus; Guy Gable

New Book Imported to Austria
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77,76 €
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Synopsis "Managing (E)Business Transformation: A Global Perspective "

Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. The book builds on established business and economic theories, concepts and fundamentals to show that 'e-business' will soon be synonymous with 'business'. The book takes a strong managerial perspective, especially popular with MBA students, to argue that the internet is simply an enabling technology, which allows firms to build the infrastructure needed to operate in an evolving business world. The application of theory/concepts is emphasized throughout and contains a range of international case studies enhance the learning experience. This book is a must for all students studying e-business strategy at undergraduate, MBA and postgraduate level. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/farhoomand/index.asp

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