La Santa María: The Ship That Became Land (The Trajectory)
Fischetti, Antonino
Synopsis "La Santa María: The Ship That Became Land (The Trajectory)"
A family. An investment. The choice of what cannot be sold. When an American fund arrives with an offer that promises capital and asks, in return, for a standard, a signature, a new way of being read by the world, the Ferri family faces the question every business that lasts must answer sooner or later: how much of its own history can be translated into another's language before it stops recognising itself. From Rome to Washington, from Geneva to Tirana, three generations learn to read the same risk through different eyes: Alberto, who built by letting others grow in his place; Mapi, who commands an infrastructure larger than any company that carries her name; Luz and Pietro, who choose what to inherit and what to let go. And Ina, who never sits at the table where decisions are made, and for that reason remains the fixed point everyone, sooner or later, returns to measure themselves against. La Santa María closes The Trajectory, the route of the business that flourishes: the trilogy that tells what it means to grow while remaining oneself, when growing also means learning what one is never willing to give up. To continue the conversation: Energy Circle · strategy@energycircle.al · www.energycircle.al