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portada Japan - A Modern Retail Superpower
Type
Physical Book
Year
2005
Language
English
Pages
300
Format
Paperback
Dimensions
21.6x14 cm
ISBN13
9781349545643

Japan - A Modern Retail Superpower

M. Causton;R. Larke (Author) · Springer Nature B.V. · Paperback

Japan - A Modern Retail Superpower - M. Causton;R. Larke

New Book Imported to Austria
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73,64 €
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73,64 €

Synopsis "Japan - A Modern Retail Superpower"

Japanese distribution was long seen as archaic and difficult to understand, but today that has changed. Domestic firms stretching across all retail formats and categories have taken control of channels and now lead the consumer market from the front. They are now so advanced that the very best are bursting out of the Japanese market and operating across Asia and even as far as Western Europe. Through case studies and concrete examples, this book provides the most detailed analysis of retailing in Japan ever written; it is the definitive guide to how Japan has changed and what to expect in the future.

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The book is written in English.
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