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portada Jaguar: A Short Story
Type
Physical Book
Author
Publisher
Language
English
Pages
72
Format
Paperback
Dimensions
22.9 x 15.2 x 0.4 cm
Weight
0.11 kg.
ISBN13
9782917260272
Categories

Jaguar: A Short Story

Brian Williams (Author) · Prodinnova · Paperback

Jaguar: A Short Story - Williams, Brian

New Book Imported to Austria
Delivery: 17 Jul - 24 Jul Shipping: 17 to 21 business days.
18,80 €
Import costs and 10% VAT included in the price ✅
18,80 €

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Synopsis "Jaguar: A Short Story"

In less than a century, Jaguar grew from a tiny motorcycle sidecars manufacturer into one of of the leading luxury carmakers, surviving one World War, one oil crisis, and the Japanese invasion of the luxury segment. But that impressive growth and resiliency came at a price. Marketing replaced good engineering, branding won over product design, mass production and economies of scale took over craftmanship. Is the roaring Jaguar still alive? Will it be able to bounce again despite successive changes of owners? This book is a short account of the carmaker's story, and the men behind it.

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The book is written in English.

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The binding of this edition is Paperback.

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