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portada Is Your Advert Ethical?: Effects of Deceptive Advertisement on Customers' Buying Behaviour.DE
Type
Physical Book
Publisher
Language
English
Format
Paperback
Dimensions
22x15 cm
ISBN13
9786209752827

Is Your Advert Ethical?: Effects of Deceptive Advertisement on Customers' Buying Behaviour.DE

New Book Imported to Austria
Delivery: 01 Dec - 03 Dec Shipping: 14 to 15 business days.
98,91 €
Import costs and 10% VAT included in the price ✅
98,91 €

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Synopsis "Is Your Advert Ethical?: Effects of Deceptive Advertisement on Customers' Buying Behaviour.DE"

This book examines the impact of deceptive advertising of traditional ointments on customer buying behaviour in Mubi North Local Government Area, Adamawa State, Nigeria. Using a quantitative approach, data were collected from 400 consumers through structured questionnaires and analyzed via SPSS. Findings reveal that exaggerated claims, intense brand competition, and consumer gullibility significantly influence purchasing decisions. Misleading promotions often sway buyers, while competitive marketing shapes preferences, and emotional appeals exploit consumer suggestibility. The study highlights the need for stronger regulatory oversight, ethical marketing, and enhanced consumer education to protect buyers and ensure fair competition in the traditional medicine market. These insights provide valuable guidance for policymakers, marketers, and consumers seeking informed decision-making in a market prone to misinformation.

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The book is written in English.

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The binding of this edition is Paperback.

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