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portada Informatsionno-Psikhologicheskie Metody Reklamnoy Deyatel'nosti: Nauchnoe Posobie (in Russian)
Type
Physical Book
Publisher
Author
Language
Russian
Pages
76
Format
Paperback
ISBN13
9783639822106

Informatsionno-Psikhologicheskie Metody Reklamnoy Deyatel'nosti: Nauchnoe Posobie (in Russian)

Aleksandr Seryegin (Author) · Palmarium Academic Publishing · Paperback

Informatsionno-Psikhologicheskie Metody Reklamnoy Deyatel'nosti: Nauchnoe Posobie (in Russian) - Aleksandr Seryegin

New Book Imported to Austria
Delivery: 15 Jul - 17 Jul Shipping: 12 to 13 business days.
51,00 €
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Synopsis "Informatsionno-Psikhologicheskie Metody Reklamnoy Deyatel'nosti: Nauchnoe Posobie (in Russian)"

V nastoyashchem nauchnom posobii obosnovyvaetsya polozhenie o tom, chto v poslednee vremya reklamnaya deyatel'nost' stanovitsya vsye bolee nauchnym protsessom. Ukazannaya tendentsiya ob"yasnima tem, chto dal'neyshee razvitie ekonomiki porozhdaet vsye bol'shuyu konkurentsiyu tovarov i uslug na potrebitel'skom rynke, chemu v nemaloy stepeni sposobstvuet opredelyennyy pod"em material'nogo urovnya zhizni rossiyskogo naseleniya, osobenno v krizisnykh gorodakh. Odnako, neobkhodimo ponimat' to, chto v usloviyakh globalizatsii mirovoy ekonomiki klassicheskikh printsip bazis opredelyaet nadstroyku ne vsegda nakhodit svoye vyrazhenie v sovremennoy real'nosti, ibo mezhdu bazisom i nadstroykoy voznikaet nekiy posrednik, kotorym i yavlyaetsya reklamnaya deyatel'nost'. Otsyuda, sleduet to, chto v nastoyashchee vremya nedostatochno sozdavat' prosto vizual'no privlekatel'nuyu reklamu. Poetomu nuzhny nauchno razrabotannye reklamnye kampanii, strogo pozitsionirovannye na konkurentnuyu potrebitel'skuyu auditoriyu. Vprochem, nuzhno ponimat' i to, chto potrebiteli otnosyashchiesya k odnoy sotsial'noy gruppe, mogut dovol'no sil'no otlichat'sya po svoim psikhologicheskim kharakteristikam, chto mozhno ob"yasnit' tem, chto potrebitel' vybrav opredelyennyy tovar iz desyatkov tovarov.

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The book is written in Russian.

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The binding of this edition is Paperback.

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