Name: How Voters Decide: Information Processing in Election Campaigns (Cambridge Studies in Public Opinion and Political Psychology)
SKU: 1771737
Price: 67.50 EUR
Availability: InStock
Author: Lau, Richard R. ; Redlawsk, David P.
ISBN: 9780521613064

portada How Voters Decide: Information Processing in Election Campaigns (Cambridge Studies in Public Opinion and Political Psychology)

How Voters Decide: Information Processing in Election Campaigns (Cambridge Studies in Public Opinion and Political Psychology)

Type

Physical Book

Author

Richard R. Lau

David P. Redlawsk

Publisher

Cambridge University Press

Year

2006

Language

English

Pages

366

Format

Paperback

Dimensions

22.6x15x2.3 cm

Weight

0.50 kg.

ISBN

052161306X

ISBN13

9780521613064

Synopsis "How Voters Decide: Information Processing in Election Campaigns (Cambridge Studies in Public Opinion and Political Psychology) "

This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences.

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How Voters Decide: Information Processing in Election Campaigns (Cambridge Studies in Public Opinion and Political Psychology) - Lau, Richard R. ; Redlawsk, David P.

Synopsis "How Voters Decide: Information Processing in Election Campaigns (Cambridge Studies in Public Opinion and Political Psychology) "

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