Tracked shipping to Austria with premium packaging for just 3,99 € 

Ship to
Austria
0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional

menu

Select your country

Americas

Europe

Rest of the world

portada Growing Brands Through Sponsorship de Philip Gross(Springer Gabler)
Type
Physical Book
Publisher
Author
Language
English
Format
Paperback
ISBN13
9783658072490

Growing Brands Through Sponsorship de Philip Gross(Springer Gabler)

Gross Philip (Author) · Springer Gabler · Paperback

Growing Brands Through Sponsorship de Philip Gross(Springer Gabler) - Gross Philip

Cheaper New Book Imported to Austria
Delivery: 16 Jul - 23 Jul Shipping: 12 to 16 business days.
54,95 €
Faster New Book Imported to Austria
Delivery: 06 Jul - 08 Jul Shipping: 4 to 5 business days.
69,16 €
Import costs and 10% VAT included in the price ✅
54,95 €

Choose the list to add your product or create one New List

Go to My Wishlists
Calculate shipping cost

Synopsis "Growing Brands Through Sponsorship de Philip Gross(Springer Gabler)"

Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property when entering a sponsorship engagement. Yet this practice leaves a valuable part of a sponsorship alliance unexploited. Specifically, the author infers from theories of social and cognitive psychology to propose and test a research model that accounts for a sponsor to also gain from brand attitude and personality traits innately tied to a co-sponsor of the same event. The results provide evidence for direct image transfer between two sponsor brands. Hence, pairing with a co-sponsor might fortify or dilute a sponsor brand's image depending on the expediency of the image conveyed by that ally.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews