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portada Globalization or Regionalization of the American and Asian Car Industry?
Type
Physical Book
Publisher
Author
Year
2003
Language
English
Pages
264
Format
Paperback
ISBN13
9781349509997

Globalization or Regionalization of the American and Asian Car Industry?

G. Volpato;K. Shimizu;M. Freyssenet (Author) · Springer Nature B.V. · Paperback

Globalization or Regionalization of the American and Asian Car Industry? - G. Volpato;K. Shimizu;M. Freyssenet

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Synopsis "Globalization or Regionalization of the American and Asian Car Industry?"

The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms’ internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the American and Asian car industry.

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