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portada Driving Innovation: Intellectual Property Strategies for a Dynamic World: 0
Type
Physical Book
Publisher
Author
Year
2008
Language
English
Pages
432
Format
Hardcover
Weight
2
ISBN
0521877806
ISBN13
9780521877800
Edition No.
1
Categories

Driving Innovation: Intellectual Property Strategies for a Dynamic World: 0

Michael A. Gollin (Author) · Cambridge University Press · Hardcover

Driving Innovation: Intellectual Property Strategies for a Dynamic World: 0 - Michael A. Gollin

New Book Imported to Austria
Delivery: 21 Aug - 25 Aug Shipping: 5 to 6 business days.
113,67 €
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113,67 €

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Synopsis "Driving Innovation: Intellectual Property Strategies for a Dynamic World: 0 "

How does IP balance the exclusive rights of innovators with public demand for access to their innovations? How can organizations manage IP strategically to meet their goals? How do IP strategies play out on the global stage? Driving Innovation reveals the dynamics of intellectual property (IP) as it drives the innovation cycle and shapes global society. The book presents fundamental IP concepts and practical legal and business strategies that apply to all innovation communities, including industry, non-profit institutions, and developing countries. Further, it draws on the author's broad experience, news headlines, and precedent-setting lawsuits relating to patents, trademarks, copyright, and trade secrets - from biotechnology to the open source movement. General readers and students will welcome the lively overview of this complex topic, while executives and practitioners can gain new insights and valuable approaches for putting ideas to work and navigating within or changing the global IP system to expand innovation.

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