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portada Digital Marketing Strategies and Models for Competitive Business
Type
Physical Book
Publisher
Author
Language
English
Pages
300
Format
Hardcover
Dimensions
25.4x17.8x1.6 cm
Weight
0.68 kg.
ISBN13
9781799829638
Categories

Digital Marketing Strategies and Models for Competitive Business

Pinto, Filipe Mota ; Guarda, Teresa (Author) · Business Science Reference · Hardcover

Digital Marketing Strategies and Models for Competitive Business - Pinto, Filipe Mota ; Guarda, Teresa

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Synopsis "Digital Marketing Strategies and Models for Competitive Business"

Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital technologies have added a new paradigm to the way businesses are projected, communicated, and developed through their marketing activities, from message delivery to content production. Digital Marketing Strategies and Models for Competitive Business is a collection of innovative research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. While highlighting topics including consumer analysis, search engine marketing, and marketing communications, this book is ideally designed for marketers, managers, executives, advertisers, graphic designers, researchers, practitioners, entrepreneurs, policymakers, and educators.

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The book is written in English.

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The binding of this edition is Hardcover.

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