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portada Digital Content Marketing in the Global Environment. Evaluation of Global Companies in the Chemical Industry: The Markets of China and USA
Type
Physical Book
Author
Publisher
Language
English
Pages
198
Format
Paperback
Dimensions
21x14.8x1.1 cm
Weight
0.26 kg.
ISBN13
9783346395603
Categories

Digital Content Marketing in the Global Environment. Evaluation of Global Companies in the Chemical Industry: The Markets of China and USA

Matthias Hebben (Author) · Grin Verlag · Paperback

Digital Content Marketing in the Global Environment. Evaluation of Global Companies in the Chemical Industry: The Markets of China and USA - Hebben, Matthias

New Book Imported to Austria
Delivery: 02 Dec - 04 Dec Shipping: 14 to 15 business days.
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Synopsis "Digital Content Marketing in the Global Environment. Evaluation of Global Companies in the Chemical Industry: The Markets of China and USA"

Master's Thesis from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Northwestern Switzerland, language: English, abstract: This Master thesis explores the phenomenon of Digital Content Marketing (DCM) by evaluating if content marketing and its tools have a positive impact on global companies in the chemical industry. Rapid globalization and the development of new markets at an increasingly global scale have made DCM more important. However, global companies are facing new challenges, like new technological developments and trends and a changing consumer landscape that requires new marketing approaches. Strategies are required to overcome these challenges, adopt DCM techniques and use current techniques to gain competitive advantages. However, there are still companies that have not included digital content in their marketing strategy. Others have difficulties making their marketing content unique and powerful. The main issue is often measuring the effectiveness of one's digital content to determine whether DCM has a positive impact.

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