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portada Cuteness Engineering: Designing Adorable Products and Services
Type
Physical Book
Author
Publisher
Language
English
Pages
161
Format
Paperback
Dimensions
23.4x15.6x1 cm
Weight
0.26 kg.
ISBN13
9783319872001
Categories

Cuteness Engineering: Designing Adorable Products and Services

Aaron Marcus (Author) · Masaaki Kurosu (Author) · Xiaojuan Ma (Author) · Springer · Paperback

Cuteness Engineering: Designing Adorable Products and Services - Marcus, Aaron ; Kurosu, Masaaki ; Ma, Xiaojuan

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Synopsis "Cuteness Engineering: Designing Adorable Products and Services"

This state of the art monograph presents a unique introduction to thinking about cuteness and its incorporation into modern, especially computer-based, products and services. Cuteness is defined and explored in relation to user-centered design concepts and methods, in addition to considering the history of cuteness and cuteness in other cultures, especially in relation to eastern Asia.The authors provide detailed analyses and histories of cuteness in Japan and in China, the rise of Kawaii and Moe cultural artifacts, and their relation to social, psychological, and design issues. They also attempt an initial taxonomy of cuteness. Finally, detailed interviews with leading designers of cute products and services, such as Hello Kitty, provide an understanding of the philosophy and decision-making process of designers of cuteness.Cuteness Engineering: Designing Adorable Products and Services will be of interest and use to a wide range of professionals, researchers, academics, and students who are interested in exploring the world of cuteness in fresh new ways and gaining insights useful for their work and studies.

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