Name: Contemporary Issues In Strategic Ma
SKU: 50565374
Price: 283.11 EUR
Availability: InStock
Author: Phillips Phillips
ISBN: 9781138939639

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portada Contemporary Issues In Strategic Ma

Type

Physical Book

Publisher

Routledge

Author

Phillips Phillips

Language

English

Pages

310

Format

Hardcover

ISBN13

9781138939639

Synopsis "Contemporary Issues In Strategic Ma "

Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management. Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies. Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide.

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Contemporary Issues In Strategic Ma - Phillips Phillips

Synopsis "Contemporary Issues In Strategic Ma "

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