Name: Consumer Trends and New Product Opportunities in the Food Sector
SKU: 57626247
Price: 149.56 EUR
Availability: InStock
Author: Grunert, Klaus G.
ISBN: 9789086863075

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portada Consumer Trends and New Product Opportunities in the Food Sector

Consumer Trends and New Product Opportunities in the Food Sector

Type

Physical Book

Publisher

Brill Wageningen Academic

Author

Grunert, Klaus G.

Language

English

Pages

236

Format

Paperback

ISBN13

9789086863075

Synopsis "Consumer Trends and New Product Opportunities in the Food Sector"

The food sector is changing. Consumers want not only tasty and healthy food products, but products that are sustainable and authentic. At the same time, new developments in farming, food processing, and retailing open up new opportunities in the development of food products. Bridging these challenges and opportunities is a major task for food marketing. This book traces consumer trends regarding healthiness, sustainability, authenticity, and convenience. It gives an introduction to current developments in farming, in food processing technology, and in retailing. It also explains how segmentation and consumer-led product development can lead to new food products in response to these trends.

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Consumer Trends and New Product Opportunities in the Food Sector - Grunert, Klaus G.

Synopsis "Consumer Trends and New Product Opportunities in the Food Sector"

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