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portada Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies
Type
Physical Book
Publisher
Author
Language
English
Pages
325
Format
Hardcover
Dimensions
27.9x21.6x2.1 cm
Weight
1.12 kg.
ISBN13
9781522569800
Categories

Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies

Khosrow-Pour, D. B. A. Mehdi (Author) · Business Science Reference · Hardcover

Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies - Khosrow-Pour, D. B. a. Mehdi

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Synopsis "Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies"

One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.

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