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portada Typography and Motion Graphics: The 'reading-Image' (Routledge Studies in Media Theory and Practice)
Type
Physical Book
Publisher
Author
Year
2018
Language
English
Pages
160
Format
Hardcover
ISBN13
9780367029289
Edition No.
1
Categories

Typography and Motion Graphics: The 'reading-Image' (Routledge Studies in Media Theory and Practice)

Michael Betancourt (Author) · Routledge · Hardcover

Typography and Motion Graphics: The 'reading-Image' (Routledge Studies in Media Theory and Practice) - Michael Betancourt

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101,19 €

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Synopsis "Typography and Motion Graphics: The 'reading-Image' (Routledge Studies in Media Theory and Practice) "

In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design using the concept of the ‘reading-image’ to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences―including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)―Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics, offering a striking theoretical model for understanding typography in media.

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